Finding My Design Voice

Working on this project was the first time in a while that I got to run my own design process from start to finish. It was a little scary at first, but also really exciting. Having full ownership reminded me of my strengths, pushed me to trust my instincts, and showed me that I can deliver solid work (get the pun?) independently. I also loved stepping and embracing BMW Academy’s minimalist, premium brand language. It’s different from my usual style, and it added a refreshing contrast to my portfolio.

At the beginning, I felt a bit lost without the usual structure of a typical design brief. But that ended up being a good thing as it forced me to slow down, reflect on what I’ve learned, and shape my own process more intentionally. Talking to other designer students in the team was a huge highlight too. Their insights were inspiring and it was a great chance to learn more about the other disciplines as well. This project pushed me to clean up my rendering workflow and create visuals that feel more contextual and intentional. Presenting the work also taught me how important it is to stay concise and visually engaging when clients are involved.

I’m also more aware of what I still lack, particularly in CAD, manufacturing, and speaking up with more confidence about my design direction – learning to balance client insights and my own personal direction.

Overall, I really enjoyed this experience and genuinely recommend it. Working solo built my confidence and helped me understand both my strengths and the areas I need to keep developing as an emerging designer. If you want to build more independence in your design process and work at an industry‑standard pace, it’s absolutely worthwhile.

Michelle Fortune
BMW Group Design Intern, 2026